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Date: Oct 2018
Duration: 6 weeks
Location: NCAD, Dublin
Brief: The goal of this 6 week project was to assess the visual language of Land Rover and use it to inspire the design of a computer mouse.
Research & Idea Generation
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/1ea1b8fe-be22-491b-ba48-31aa0adb4821_rw_1200.png?h=1c1b17a45639f29f94f1f54152e09907)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/565d49df-0e50-4044-8d0e-3347cf6af4ab_rw_1920.png?h=d15c22fa7e26ae40f1212fc88f143d3b)
Communicating the visual language of the brand through a mood board
&
Producing a series of sketches to capture the language in the context of a mouse.
Prototyping
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/b1f7e772-1301-46d8-a740-cce8ad2d49f8_rw_3840.jpg?h=f49b4fca5f5ae9a8ff8a22f81593011c)
Developing prototypes to determine size, aesthetics & ergonomics
Final Model
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/fcea148c-9afc-4ad2-b778-8beeb374459c_rw_1920.jpg?h=f4aa34387d6eaf44cef23783028568dc)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/52838b07-b426-4037-b0b3-edba79f70eb8_rw_1920.jpg?h=fb5b9cf2bf2ba8f2519565e1ddbdf3bc)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/205cf14d-cfa7-47a1-8745-b7198b042d6e_rw_1920.jpg?h=c2a8764db6c9c0909d528d535e77c40c)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/a72850a3-ae7d-487a-be10-b08ce25523b0_rw_1920.jpg?h=869fab06ccd368ed66118535f976bec3)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/f38b9401-e801-48d3-a1d7-9e7c7f7f0a7a_rw_1920.jpg?h=7c783813f1d6733604522f7d5dd0916b)