The Brief
During my Erasmus in Kolding, Denmark I was park of an intensive 6 week project in which we were asked to create a collection of bags for ECCO following their brand guidelines and materials.
I worked within a cross disciplined group of 5 students. they were Emilie Palle Holm, Lydia Vermaat-Wallin, Lloyd Revald and Clara Sika.
Brand Identity
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/0a63ae92-0e7b-4fa3-8924-025cf0706ff9_rw_3840.png?h=6a498cded44258dcd57d85a51fb125e4)
Ecco pride themselves on their traditional craftsmanship, quality leathers and modern style
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/17274d79-da80-49a8-b9d9-507e67c6eade_rw_1920.jpg?h=de468cffe3e047ef27ea7aaab3f45e86)
With the given theme, we needed to create a collection of 4 bags, with the most rebel bag feeding the design language into the rest of the collection.
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/89ef078f-64dd-433f-bd3e-11da5ec305cd_rw_1920.jpg?h=bf74c1e41483ad7a074c4389c8787d03)
Range of sketches
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/7aa03dd7-c65e-4a85-acbc-e419099bb973_rw_1920.jpg?h=5830a65eaaa75c5b32882f4ead234d29)
Prototyping forms & materials
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/30c33491-0686-4aef-8414-14ff71f6e89e_rw_1920.jpg?h=3e5032453989ac5090a8e5ac0a67c07a)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/f38a4758-5fb7-4127-aa03-4168d218097a_rw_1200.jpg?h=4d3ae2b9f81ecec724aa5cfee5e03783)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/d9530e55-c2d8-4253-974c-e411307be347_rw_1200.jpg?h=ecf3d96c76eda8ec20a3ee08897ecd60)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/b9000911-2fd0-46a4-875c-e8a87b6142bc_rw_1200.jpg?h=74946a314d6c659c116fae3b9dd8b7fe)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/200fc2e4-5bea-4db8-a94f-eb77d15a63cc_rw_1200.jpg?h=59d3738246e60def318e85131d7ec21c)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/4b404da0-1629-46c3-9b26-9d9f0d1bc213_rw_3840.jpg?h=936eb713e826b6d4975d053dd54f89b2)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/a067563b-43a5-4f8b-a7ea-0625c3778abd_rw_1200.jpg?h=57f5d85de86fa2a1ca5e142475f810bc)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/985805df-1c61-4a55-8efb-2a2f4a1a3dbe_rw_1200.jpg?h=865fed2faf0c6a4073d663de29d88d25)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/5ae86bc6-1619-46ed-8b27-1f20f4598fa1_rw_1200.jpg?h=70f02b1d5c21d4878badd4e38c5e6073)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/f56247ec-2d6f-494d-b63e-1508cd2e03c8_rw_1200.jpg?h=1df5cbc4602c53c836304ef75ac15bdd)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/52336ec5-053d-46fc-8caf-39a7ac0045d5_rw_1200.jpg?h=b2502f06f71026a915e3a50375a2faaa)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/07231ff0-8718-4aab-b6e3-12f1f24bc979_rw_1200.jpg?h=ed801fd44212b479a7aff342dfe717a2)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/364718ff-5f5a-4195-8c6e-d1977b87f054_rw_600.jpg?h=0e6ffddc18d7e18309d57cf78c144f6b)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/7ca3f8ee-d013-4d41-8b9a-13daf690bb55_rw_1200.jpg?h=d8702f25d0d25ce407e59de02e2ff2e5)
![](https://cdn.myportfolio.com/eb672754235b25be0ed8bedf61359bbc/fce5fb7c-99d4-49da-916f-92ee15176fd3_rw_1200.jpg?h=38d1027e1842a4090b7c288bdf2d2626)
Reflection
I learned a lot in this project. Most notably how to draft patterns and sewing techniques for making bags and their relationship with the body. It was very insightful working closely with a large group such as ECCO and learning from students from other design disciplines.